4 Reasons Startups Can’t Afford to Ignore Content Marketing

  Did you know that nine out of ten startups eventually fail? It’s a sobering statistic, but true nonetheless. An analysis of 101 startup post-mortems revealed that, out of the top 20 reasons for failure, poor marketing comes in eighth on the list. In fact, 14 percent of failed startups claim their collapses were at[…]

Political Correctness: The Silent Killer of American Businesses

Whether the talking heads will admit it or not, political correctness (PC) is rapidly deteriorating well-intentioned businesses and turning them into submissive entities that spend more time trembling at the thought of a PR nightmare than driving growth and innovation. And while it may have once been a political issue propagated by a particular party,[…]

Business Travel Doesn’t Have to be a Pain in the Rear

  Very few people actually enjoy the process of navigating airport security, changing planes, and dealing with flight delays or cancellations. Correction – no sane person finds business travel enjoyable. It’s cumbersome, stressful, and time-consuming. However, for many business men and women across the country, frequent air travel comes with the job description. There’s no[…]

5 Ways My Career Has Benefitted from Waking Up An Hour Earlier

If you really want to spark a lively debate at your next dinner party or corporate gathering, tell a group of people that early risers are more productive or successful than their late rising counterparts. People who aren’t early risers are incredibly offended by statements like these. It’s as if they subconsciously feel guilty about[…]

Freelancers: The One Thing You Can’t Forget When Designing Your Website

Whether it’s writing, design, photography, or any other specialty – being a freelancer comes with a unique set of pros and cons. Some months are feast, while other months are unfortunately famine. The key to minimizing down months and consistently feasting involves a lot of moving parts – one of which is designing and maintaining[…]

5 Signs Your Landing Pages are Actually Traffic-Killers

Creating high-converting landing pages is an art form that requires the right combination experience and innovation. And while businesses and marketers develop landing pages with the purpose of pushing consumers through the conversion funnel, they actually end up serving as traffic-killing pages in many instances. Are your landing pages persuading customers to follow through with[…]